Web 1.0 was
the first stage of the internet as it was known, the web pages where static
text pages that you had to read there was no way to input your own media texts
or even take media texts from pages you looked at they were fixed HTML pages. I
think that this would of been quite frustrating as I know that I use the
internet for a lot of work and do not think I would of been able to cope not
being able to access and store the pages I would need quickly.
The internet
has developed since it started and we are currently in web 2.0 as stated by Tim
O’Reilly. The principles of web 2.0 are that the web is now a platform. It is a
platform for both audiences and institutions to use. With interactive web pages
were the user can add and take media texts from the pages they look at. The
audience have seemed to embrace the interactive side of the web and social
media and the institutions have realised this and started to use it to try and
keep and to also attract an audience they may have been missing.
After the lecture
about web 2.0 I started to think about the possibilities of a web 3.0 and if we
are in it or are currently evolving into it. I do think that there are
technologies within the internet now that weren’t around due to the technology
when web 2.0 started such as tailor made search engines and searches that guess
what you are typing. I have started to realise that targeted advertised is becoming
more prominent especially within my own media uses and websites will have sidebars
and the adverts will be from sites and products I have looked at before as well
as new ones. This is an example of harnessing collective intelligence other
examples would include the audience adding product reviews for sites such as
Amazon and iTunes. The harnessing of collective intelligence from the audience
is an act of free labour which directly benefits the institutions. Advertising
is also becoming more select on sites such as YouTube and 4OD which now give
you the option of which advertisements you would like to watch usually from a
choice of three.
I think that
advances like these make the audience easier to target by the institutions but
I also think that the audience isn’t that naive they are aware of the media
they consume and if they want to accept it they will. I do not mind the targeted
advertising because I get to purchase stuff I like that perhaps I wouldn’t have
seen. I think these advances in the technology and software make using the
internet a much easier place than ever before.
References
Lecture
slides from week 4
O’Reilly, T
(2005) What is Web 2.0: Design Patterns
and Business Models for the Next Generation of Software. http://oreilly.com/web2/archive/what-is-web-20.html Last Accessed: 30th Oct 2011
