In our
workshop we started by watching campaign videos. I really liked them especially
the free hugs campaign by. We were also recommended to look at Battlefront.com which is a website were
people have created their own campaigns ranging from sport to sexual health.
We then got
into groups and brainstormed about a project we felt passionate about and that
we could create a good campaign on. Our group’s first idea was about money and
the lack that students have so after researched we found out about ‘Buy Nothing
Day’ which is designed to get people not to spend money on anything and to
realise that the majority of what they buy isn’t needed. Based on this we
decided we wouldn’t buy anything for a week and see how we got on. However this
was so much harder than any of us anticipated and we hastily changed our
campaign idea. We still wanted to do our campaign on money but instead we
decided to do our campaign on the lack of money that students get and what we
really spend it on and how it doesn’t cover basic living costs. I know that
from doing this I got a better understanding of what I spend my money on and
how quite a lot is on frivolous things that I don’t really need to buy. This
really opened my eyes up and I realised I’m not as good at budgeting as I
thought I was.
I also think
that this project was very different to the psychogeographical project in terms
of organisation skills and since I was in a bigger group I expected to have
more time clashing issues but it was easy and the things we were doing weren’t that
hard such as going food and clothes shopping, the train station and various
shops. I also enjoyed the editing process of our project even though I was
unsure of the software, I felt that the video showed what we tried but it was
not clear enough and was quite slow paced in parts. We used our mobiles video
camera to take footage and then window movie maker to edit.
I really
liked this project and it was relatively easy to create and distribute our project
to an audience because of new media especially with sites like YouTube. Our
video was a perfect example of citizen journalism and videos made by the
audience are everywhere on sites such as CitizenTube websites likes this cater
for the audience in new media and have their voice heard especially if
traditional media is not catering for the audiences views they can create their
own media texts and they are.
Overall I
think the project was good and I think using the internet as a platform for a
campaign was interesting and think it is a good example of using new media to
attract an audience.
References
(2012). Shop
Less Spend Mpre. Available: http://www.buynothingday.co.uk/’
Last accessed 15th March 2012
No comments:
Post a Comment